[et_pb_section admin_label=”section” fullwidth=”on” specialty=”off” background_color=”#45db3b” inner_shadow=”on” parallax=”off” transparent_background=”off” allow_player_pause=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_fullwidth_header admin_label=”Fullwidth Header” title=”IKEA VS HAY COLLABORATION ” background_layout=”dark” text_orientation=”left” header_fullscreen=”off” header_scroll_down=”off” parallax=”off” parallax_method=”off” content_orientation=”center” image_orientation=”center” custom_button_one=”off” button_one_letter_spacing=”0″ button_one_use_icon=”default” button_one_icon_placement=”right” button_one_on_hover=”on” button_one_letter_spacing_hover=”0″ custom_button_two=”off” button_two_letter_spacing=”0″ button_two_use_icon=”default” button_two_icon_placement=”right” button_two_on_hover=”on” button_two_letter_spacing_hover=”0″ background_color=”rgba(160,178,163,0.93)” subhead_font_size=”24px” subhead=”an IKEA collaboration you definitely won’t be HAY-ting “] [/et_pb_fullwidth_header][/et_pb_section][et_pb_section admin_label=”section” fullwidth=”off” specialty=”on”][et_pb_column type=”3_4″ specialty_columns=”3″][et_pb_row_inner admin_label=”row_inner”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
IKEA have been known to do collaborations in the past, but this October they’re be debuting one of their most exciting collaborations yet, as they team up with Danish brand HAY. For those of you who don’t know, this luxury homeware brand has captivated the UK market for many years with their famously simple Scandi designs. A collaboration with IKEA seems only natural but something we weren’t expecting. So, is it safe to say that this collaboration with the brand lends us to believe that we will be getting HAY quality homeware but with affordable IKEA prices? We certainly hope so! Named as the ‘Ypperlig’ collection, it’s a range due to sell out fast. Read on to find out more about what you’ll find in store soon…
[/et_pb_text][/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″][et_pb_image admin_label=”Image” show_in_lightbox=”off” url_new_window=”on” use_overlay=”off” animation=”left” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” src=”http://s3.r29static.com//bin/entry/bd9/147,0,1667,2000/720×864/1827210/image.png” alt=”ypperlig ikea collaboration” title_text=”ypperlig ikea collaboration”] [/et_pb_image][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”row_inner”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_image admin_label=”Image” show_in_lightbox=”off” url_new_window=”on” use_overlay=”off” animation=”left” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” src=”https://media.architecturaldigest.com/photos/597117477530e857b503077d/master/w_1612/PH146032.jpg” max_width=”1000px” alt=”ypperlig ikea collection” title_text=”IKEA shopping bag tote “] [/et_pb_image][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
So what’s in the collection? Well excitingly there’s a twist on an old classic – the blue & yellow IKEA plastic carrier bags. Now you can walk round in style holding your new IKEA-HAY ‘Frakta Tote’ boasting mustard yellow, purple or teal colour options. But that’s not all, expect mirrors, chairs, coffee tables, sofas and vases and all at fantastic prices – the Ypperlig armchair will only set you back £40.
[/et_pb_text][et_pb_image admin_label=”Image” src=”https://www.livinginashoebox.com/wp-content/uploads/2017/07/ypperlig-collection-hay-ikea-2017-9.jpg” alt=”ypperlig ikea collaboration ” title_text=”ypperlig ikea collaboration ” show_in_lightbox=”off” url_new_window=”on” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
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Ever since Pantone announced the colour of 2017 as ‘Greenery’, there’s been shades of green everywhere and the Ypperlig collection is no exception. You’ll find many items reflecting this trend with all shades of green cropping up from a deep moss colour to a pale teal. Perfect for the winter season as teals and golds are said to be a strong contender for A/W 2017 -18. If you’re not already re-enamoured with the colour, you will be now.
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So, what do we think of the collection as a whole? We think it’s a beautiful collaboration between two very different brands that happen to share a common passion and knack for design. In terms of affordability, the prices seem to be on point and well within reach for the mass market. In terms of the furniture and accessories, they too represent great attention to detail, practicality and stylishness – so as a whole it’s a collection we deem to be extremely popular and one that’s definitely worth queuing up in IKEA for. If it ends up being a tough day racing through the aisles, just stop off at the end to grab some meatballs before you go and things will seem alright again.
[/et_pb_text][et_pb_image admin_label=”Image” src=”https://static.dezeen.com/uploads/2016/03/cos-hay-homeware-spring-collection-2016_dezeen_sqb.jpg” alt=”ypperlig ikea collaboration ” show_in_lightbox=”off” url_new_window=”on” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” title_text=”ypperlig ikea collaboration “] [/et_pb_image][/et_pb_column_inner][/et_pb_row_inner][et_pb_row_inner admin_label=”row_inner”][et_pb_column_inner type=”4_4″ saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
All pictures taken from the IKEA website
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Love affordable homeware? Check out our interview with Knot Living here here.
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