Homeware Brand Alert : Mineheartthe home of eccentric British design
Welcome to our sixth edition of the ‘Homeware Brand Alert’ feature. We haven’t been this excited to introduce you to a homeware brand for a while – their stuff is i.n.c.r.e.d.i.b.l.e. This week we speak to Mineheart, a brand who claim to be the home of eccentric British Design – and boy are they right. Their approach to interior products takes what you know and twists it on its head. To sum them up in two words – crazy beautiful. Think cutting edge, forward thinking, bold, eclectic and sometimes humorous pieces of homeware you’ll want to buy and proudly show off in your home. Prepare to be amazed folks…
How would you describe Mine Heart’s style?
Our designs seek to “surprise and delight” by mixing traditional influences with a fresh modernist edge and exploring slightly eccentric design possibilities. The products often combine characteristics from both of our backgrounds – Italian art mixed with British design.
What is the concept of the brand?
What are your most popular products?
The Persian Cowhide Rug, digitally applied Persian patterning onto an enhanced faux animal hide. Ethical, hypoallergenic and subject to none of the curl or shrinkage of its raw counterpart.
What is the design process or sourcing process behind your products?
Why do you think there is an increasing trend for homeware that’s a bit out of the ordinary?
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